Style Story: Penny & Pearl

We started our regular product shoot just like every other: unwrapping the pieces, moving through a few fun poses and packing them away for some Leading Lily to purchase once they hit the store. But when the charming and finely-tailored "Penny" and the cozy and English-made "Pearl" came out of their packaging at the same time we knew we had a Style Story on our hands.

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Making the Baby Steps Count

Calendar entries, sticky notes on your computer, iPhone reminders, napkin checklists—it doesn’t matter how you do it, checklists remind us that we've got something to accomplish. For those who aren't mega Type A, perhaps listing out all your obligations for the day or for a project is too intimidating. Or maybe seeing all your unfinished things at the end of the day doesn't feel so good.

Have you ever tried working the checklist "concept" from the opposite end—writing down all the things you did instead of all the things you didn't?

Here’s a 3-step method to help you see that you really are working. It's a rewarding system I like to call progress listing...

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Ashley JohnsonComment
Style Story: Amelia x 5

I found "Amelia" while out on my regular buying routine and became immediately obsessed. She's long, light weight, has a bit of stretch and all that alpaca-like fuzz makes her super warm. I showed Amelia to five different friends and asked them to pair their own character with hers. Each woman is a different size, height and fit. "Amelia" goes on sale 1/15/2016! If you're not sure if she's the right size for you, just check out our size graphics!

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You Have An Idea...Now What?

Imagine you woke up one morning with a treasure map on your pillow. If you’re anything like me you'd jump out of bed and tell your sister to feed your cat while you’re gone because you’ve got a treasure to find. We’re all built with the lightning rods to receive a bright idea, but sometimes the toughest part is figuring out where to start.

Here are three tips to get you started when the universe puts a little energy in your lightbulb:

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Ashley JohnsonComment
Leading Lily: Kristy Sims

As a strong, vegetarian mother of two, Kristy Sims hits Fort Lily's "every woman" philosophy out of the park. On shooting day, Kristy balanced expertly between tending to playful her son and daughter and the requirements of the shoot. Her demeanor is calm and controlled, she wears her heart on her sleeve and her cool ferocity coupled with her beautifully unique facial features translated her vision of being a model straight through the lens.

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Leading Lily: Kaelyn McIver

We were looking for an element of diversity to add the Fort Lily lookbook model team, and Kaelyn, or "McIver" as she is so aptly known by the other teachers at Ashley Elementary, fit the bill just perfectly. We all watched anxiously as the makeup artist transformed McIver's soulful down-to-earth vibes into our glamorous lookbook model; but honestly, she's much more personable and stunning this way. The traveler at heart sat with us briefly after the long shoot day to give us seasoned insight into her life, her fierce independence, some advice on personal balance how she lets her inner explorer loose!

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Leading Lily: Paris Williford

Before Paris Williford dived into my questions she told me, "fair warning..I'm not interesting." A lot of creatives don't own their own magic and that's exactly why I wanted you lilies to meet Paris. She's culture conscious, has a sharp eye for design and just like many budding creatives: sometimes. she has no idea what she's doing.

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